Advertising Management student and Marketing Specialist Co-op Trainee, building practical experience across strategy, business development, partnerships and customer experience.
Choose the area closest to the role. Each view brings forward the experience, strengths and evidence most relevant to that path.
My strongest marketing work combines research, brand thinking and channel planning, then translates the strategy into content, launch actions and presentations people can use.
Built a rebrand launch strategy and a 30-day, platform-specific content system during my current co-op.
My experience began in a busy café, where I developed practical communication, leadership and customer-service judgement. That foundation continues to shape how I approach marketing.
At The Plug, I apply it across partner outreach, research, proposals, influencer operations and launch planning, while identifying gaps and building practical solutions beyond the original brief.
I turn market research, competitor analysis and customer behaviour into clear campaign and launch decisions.
I research opportunities, open conversations, organize follow-ups and shape proposals around what a client actually needs.
My operational background keeps the work practical: clear communication, consistent service and attention to the full customer journey.
Current professional work is presented without confidential client details.
I turned a request for a basic rate spreadsheet into a private working system for creator research, commercial comparison, outreach tracking and client proposal preparation.
Monitor network coverage, recorded platforms, pricing completeness and research confidence without opening individual records.
Navigate the operating sections, apply the full filter set and compare anonymized creator records in one structured view.
Search and select creators, complete the campaign fields, review the shortlist and generate an editable PowerPoint.
A basic creator-rate spreadsheet could not support structured research, outreach or proposal preparation.
I independently expanded the brief into a private working system during my co-op.
An overview and data-health view, creator directory, outreach records and editable proposal workflow.
Research stays organised and a selected shortlist becomes a client-ready proposal in under one minute.
Developed during my co-op to guide the move from Mazaya ExcluSave to Save Plus. It turns identity and competitor research into four audience routes, a hybrid rollout, search priorities, a 30-day content plan and a measurement framework.
Compared three public cases to identify how different strategic problems shaped rollout and operational proof. Brand identities are anonymized in this preview.
Mapped three competitor search positions into a recommended route across corporate, employee-benefit and consumer intent. Names are anonymized in this preview.
Planned a 30-day calendar across three channels, including 16 active publishing days, 31 placements and a defined content mix.
The rebrand needed one recommendation connecting identity, audiences, search, rollout, content and measurement.
I researched public cases, competitors, audiences, personas and search behaviour and shaped the recommendation.
Audience routes, phased launch logic, bilingual search priorities, a 30-day three-channel content plan and measurement structure.
Separate research findings became an actionable pre-launch system. Planned outputs are not presented as campaign results.
Selected work from the Advertising Management program at UBT.
A progression from leading busy customer operations to supporting research, partnerships and campaign work at agency level.
Joined with no prior café experience, learned the operation on the job and progressed to co-manager while keeping service quality and the customer experience consistent during peak periods.
Supporting partner development, market research, client communication, campaign proposals, influencer coordination and phased rebrand planning.
University of Business and Technology · Jeddah
Advertising strategy · Consumer behaviour · Marketing research · Digital marketing
Outside formal work, I am drawn to environments where preparation, timing and continuous improvement matter. Motorsport, technology and high-performance systems strengthen how I learn, respond to feedback and think about audience experience.
Sim racing and track experience have strengthened my focus, consistency and response to feedback.
I follow how motorsport, events, sponsorships and fan communities can become valuable brand experiences.
I enjoy exploring AI and digital tools that make research, communication and everyday work more effective.
Open to graduate opportunities in Marketing, Brand Strategy, Business Development and Customer Experience.
